Guna Builders allocates a portion of its profits for a number of social causes. They run Parivu Trust for this purpose. Parivu sponsors needy students with tuition fees, stationery and more. Tens of hundreds of students have benefitted from the social stand that Parivu has taken.

Starting from 2011, Parivu will honour and present one Tamil writer with reward money and an award. Parivu is all about goodness and has little to do with business.